PRESS RELEASE

 
Background

Sampierana S.p.A. announces the reach of an important agreement with CNH Industrial.

Sampierana S.p.A. announces the reach of an important agreement with CNH Industrial, a global leader in the agricultural, earthmoving, commercial vehicles and powertrain sectors, with a wide range of products and a worldwide presence.
Sampierana exceeded 100 million in turnover in 2020, following the positive trend of recent years, with solid and concrete growth prospects.
This acquisition will enable CNH Industrials Construction Equipment business to integrate Eurocomach earthmoving machines, Sampierana undercarriages and spare parts into its current product portfolio alongside those of its existing third-party OEM partners.
We are proud of the agreement reached after long months of bargaining, as CNH Industrial chose our company for the reliability, quality and innovative technology of our products and also for our broad product portfolio and high customization capacity.

Together with CNH Industrial, our company will continue to grow and will enjoy all the advantages that a large industrial shareholder can provide. The link with the territory has always been a cornerstone of our business and for this reason the investments in our plants in San Piero in Bagno, Modena and Cesena will continue: in fact, the agreement provides that production lines will be expanded as early as 2022 and CNH will strengthen all our sectors. At the same time, we would like to emphasize that our brands and commercial network will be preserved. Together with our families we will continue to support the new management, guaranteeing the path we have built together in over 30 years of work.

esare and Moreno Para, Managing Directors of Sampierana S.p.A.

“This agreement is an important step in the growth strategy of our brands. About Sampierana we immediately appreciated the attention to the customer and the continuous commitment to please the market; for this reason, we have established a solid cooperation with the founders and their families. The challenge now is the growth of the business and we will do it together with the Para family, that will remain with us in this adventure.”

Stefano Pampalone, CNH Industrial Construction Equipment resident
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