Mara srl: customer testimony Sampierana U/C Spare Parts

Mara srl (Macchine Attrezzature Ricambi e Assistenza), a historic Komatsu dealer, was established in 1975 and is still a leader in the earthmoving machinery sector in Liguria.

Six years ago the meeting between Omar, an employee of Mara srl, and Alberto, sales representative of the Sampierana U/C Spare Parts team, laid the foundations for a new partnership. We have collected the testimony of our customer in a short fifteen-minute interview to tell you how it all began and why our relationship continues.

How did you get to know Sampierana U/C Spare Parts? .

The first contact came with the meeting of one of your sales representatives, Alberto. We received his visit six years ago and since then our business relationship with U/C Spare Parts began. After the first request for supplies, the relationship with U/C Spare Parts was strengthened. Today our service contact, Andrea, and Alberto, the sales representative, are also ‘at home’ as they say.

M.A.R.A-Srl

How has your demand for spare parts evolved over the years?

For us the entire offer of undercarriage spare parts is fundamental, but certainly the flagship product to which we are most linked is the track.
Quality, when it comes to tracks for undercarriage spare parts, is fundamental and in U/C Spare Parts we have found an exceptional partner in this sense.

How would you define Sampierana U/C Spare Parts in an adjective? .

Operational.

What kept you tied to our brand?
The effectiveness of the service and the shipping times are the strengths that meet our needs. The relationship with the service representative is more than professional, we define it as “human” because Andrea is always available, ready to promptly resolve problems and satisfy our requests.
The service and the human component of U/ C Spare Parts are a non-obvious plus these days.

Mara srl 3

In the world of spare parts for more than ten years: Paolo’s voice


On a rainy day in April, after a few minutes’ delay, the door to the meeting room opens. Paolo, from the Sales Team of Sampierana U/C Spare Parts, has kept our appointment and joins us smiling to tell us about his experience in the world of spare parts.

How long have you been working in Sampierana?

I joined Sampierana on 20 November 2006, in November it will be eighteen years. I started in the warehouse and then moved to the Sales team at Sampierana U/C Spare Parts. And I’m still here!

How come this change?

In the spare parts department there used to be Mauro, my manager, and another colleague. After the resignation of this colleague, as was often the case at Sampierana, good internal figures were identified and they were offered a role advancement, especially if they showed competence in a given area.

Was the transition easy or did you have difficulties?

I think it is more correct to say that the transition was traumatic. Mauro, who supported me both before and after the role change, was often busy, since the spare parts team consisted of me and him, so only two people. At the beginning it was hard for me, there was a lot of work and several times I also found myself training alone, taking notes and carving out time even at home to get to know the products, the characteristics well.

It wasn’t an easy time, especially because at that time you often had to be ready for multiple tasks and often found yourself overworked. Then over time, today even more so, the situation has improved and everyone is more focused on their own role.

When the others from the Sampierana U/C Spare Parts team arrived, it was you who trained them, right?

Yes I was in charge of their training. If I think back to my early days, I remember the crises, the desire to give up and instead resist, to give confidence to the company as well, it gave me the opportunity to learn more and more and then to teach it to the rest of the team that arrived.

What do you value most about your work?

Helping the customer and being able to have a solution in hand for him or her. I specifically deal with the Italian market and the purchase of one spare part in particular, rubber tracks.

The U/C Spare Parts team is mostly based in Modena, but both you and other people are operational in San Piero. Has the physical distance with the rest of the team proved to be a problem in your day-to-day work?

No it was actually an opportunity to go to Modena often, to confront each other when needed.

Incontro Meeting Sampierana U/C Spare Parts

After sixteen years in Sampierana, a question is in order: what kept you here?

I really enjoy my job and I am very lucky because I get on well with those I work with. Since I arrived I have a great relationship with everyone even outside the office, we even challenge each other on the football pitch. So I can really consider myself lucky.

Doing this job I became patient, a quality that did not belong to me. Being in contact with customers, however, requires patience and I must admit that the job has made me grow a lot in this respect.

The voices of Sampierana U/C Spare Parts: interview with Gaia Assistant Logistic Department

The offices on the ground floor of Sampierana are a corridor of glass windows hiding faces and voices in activity from early morning. Behind one of those doors is Gaia, who greets us with a smile and a desk full of personal and work memories.

When did your journey at Sampierana U/C Spare Parts begin?

I joined the company in November 2022, as an Assistant Logistic Department. My work location is here in San Piero, but the activity I carry out requires daily and constant contact with the Modena office.

Gaia U/C Spare Parts

How did you get to Sampierana? .

Immediately after the completion of university exams in Venice. While writing my master’s thesis, I returned to San Piero and, in the meantime, started looking for work in the area. I sent my curriculum vitae to Sampierana and, at that very moment, the girl who was filling my position was leaving. So a door opened for me here, even though I did not study logistics.

What is your field of study?

I graduated in Oriental Studies and studied Chinese Language. I make more use of English in the company.

How has your course of study helped you in your current job ?

It was important to help me stimulate the ability to adapt, to be curious and to put oneself out there. I learnt to accept what comes and see the good in what you are presented with. A detail that counts a lot in everyday work.

Did the predominantly male context of the metalworking industry create discomforts or problems for you?

No, actually not so much. Sampierana is a familiar environment and this aspect helped me to always feel at ease, I made friends with everyone and so I didn’t feel any differences. I felt at ease. Mine, then, was not a purely technical role and perhaps these differences are more noticeable in another role.

Could you tell us a few more details about how you do your job?

I manage the Logistics of Spare Parts located in the warehouse at the Modena site.

The sales manager of Sampierana U/C Spare Parts confirms the customer’s orders and organises the shipment. At this point, when the orders are ready, I communicate this to the customer. I try to work out whether the collection will be organised independently or whether we will organise it ourselves and, based on the feedback, I arrange transport with the couriers, evaluating the best offers.

What aspects of your work do you enjoy and inspire you?

Above all, communication, both with the customer and with colleagues. Being able to interact with the various parties, on the one hand supporting the customer, on the other hand finding support from colleagues inside and outside the warehouse, has an important impact on daily work.

It is the aspect I love most about this job.

Visita San Piero

You told us in advance that you are originally from San Piero in Bagno, where the Sampierana headquarters and your work are located. How do you experience being part of a local company?

At this particular time in my life it means a lot to me because when I am asked what I would like to do when I grow up, at the moment, I find it difficult to answer. Being here with my family, where there are my friends the old ones and the new ones, having at the same time my independence, helps me to build myself up day by day and take my time to continue doing it.

What would you recommend to someone who wants to get involved in logistics?

The first piece of advice is to be organised. The second, no less important, to ask, ask a lot and without fear. I was a bit shy in the beginning and hesitated to ask questions; instead, it is one of the first things to do, especially in such a familiar environment where everyone is willing to offer you support.

Modena U/C Spare Parts